Community analysis and feedback Theory building Coming up with new questions/ideas Publication Discussion with colleagues Replication Feedback and peer review Testing ideas Solve everyday problems Satisfy curiosity Build knowledge Inform policy Address societal issues Develop technology Supportive, contradictory, surprising or inconclusive data may support a hypothesis, oppose a hypothesis, inspire revised/new hypothesis or inspire revised assumptions. Interpreting data Hypotheses, Expected results/observations, Actual results/observations Gathering data Surprising observation Serendipity Personal motivation Curiosity Practical problem New technology Exploring the literature Finding inspiration Sharing data and ideas Asking questions Making observations Exploration and Discovery